Maxon digital portal: faster property listing management

Business context

Maxon is a leading real estate agency from Warsaw, operating for 33 years in both the residential and commercial segments. The company is known for its personalised approach to clients and one of the largest continuously updated property databases in the region.

As the market matured and customer expectations increased, the need for instant access to information, online self-service and fast, personalised communication grew significantly. At the same time, pressure for data consistency and the pace of operational processes became critical to maintaining a competitive edge.

To meet these demands, Maxon decided to accelerate the digitalisation of property listing management and customer communication. The goal was to build a portal closely integrated with the operational back office, streamlining processes, strengthening service quality and increasing the effectiveness of sales activities.

Challenge

The key challenge was to fully digitise the property listing management process and create an interactive portal that would enable fast and efficient interactions between the agency and its clients, while maintaining data freshness and consistency.

It was necessary to design a single intuitive entry point for distinct user needs — buying, renting, owner-led selling and investing — and automatically route enquiries to the appropriate teams. The objective was to reduce response times and limit manual work on the advisors’ side.

Usability and content were also crucial: a precise search engine, clear information architecture, articles and advice that build trust, as well as complete contact details and a sitemap. The entire solution had to be efficient and secure, while integration with the existing property listing management software needed to be seamless.

Solution

The portal was built in ASP.NET and tightly integrated with Maxon’s property listing management software. Data synchronisation takes place automatically, giving clients access to always up-to-date information, while internal teams eliminate duplicated work and reduce the risk of errors.

The portal structure guides users through four clear paths: I want to buy, I want to rent, I’m an owner (I want to sell) and I want to invest. Based on this, the system routes enquiries to the relevant departments. The built-in property search engine, along with a set of articles and advice, makes it easier for users to find the information they need independently, while the sitemap and complete contact details shorten the path to a direct conversation with an expert.

The solution accelerated customer interactions and organised the flow of information within the company. The portal became a central communication channel, connecting user needs with Maxon’s operational processes, which translated into greater efficiency and an improved customer experience.