Transforming City Gaming Experience

Vikings Logo negative

Year:
2015

Industry:
Gaming

Country:
Belgium

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Objective

Demonstrate expertise in building an engaging and interactive city gaming app that enhanced the user experience and promoted real-world exploration.

Meet the Client

Mobile Vikings is a MVNO primarily dedicated to mobile internet. In operation since 2008, the company has been part of the Proximus group since 2021. The company is known for its innovative approach to customer engagement and was seeking to extend this to the mobile gaming sphere.

Historical Background
& Current Situation

MicrosoftTeams-image (28)

The trend of location-based mobile games is on the rise, with players seeking immersive experiences that merge digital gaming with physical world exploration. Mobile Vikings, a Belgium-based mobile virtual network operator (MVNO) with a customer base of over 250,000, wanted to capitalize on this trend by launching a city game with a unique spin.

MicrosoftTeams-image (28)
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Challenge

The challenge was to create a city gaming app that would blend the physical and digital worlds effectively, promote teamwork, encourage exploration, and keep users engaged over an extended period.

Solution

Leaware developed the Mobile Vikings app, a real-life city game in which players formed clans, searched for and conquered buildings located in different parts of the city or across the country. Using GPS, players had to be within a certain radius of a location to conquer a building. Each building and clan member had specific power levels, and the game mechanics encouraged team play to conquer high-defense buildings. The app also allowed users to manage their Mobile Vikings account, including checking balance, usage, managing Viking Points, and contacting the helpdesk.

Technology

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Platform

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Benefits of the App

  • Enhancing User Engagement: The game mechanics encouraged regular app usage, increasing user engagement. 
  • Encouraging Real-World Exploration: The location-based gameplay encouraged users to explore their surroundings. 
  • Promoting Teamwork: The game mechanics necessitated team collaboration, promoting a sense of community among users. 
  • Integrated Mobile Vikings Services: Users could manage their Mobile Vikings account conveniently through the app. 
MicrosoftTeams-image (29)

Results

The Mobile Vikings app was a massive hit among users, with over 100,000 downloads. It redefined city gaming by offering an engaging and interactive experience. It also improved the Mobile Vikings user experience by integrating account management features into the gaming app.

Data and Evidence

Within the first three months of its launch, the app had attracted over 100,000 downloads and was maintaining a high engagement rate with users spending an average of 25 minutes daily on the app. Moreover, 90% of users rated the app 4 stars or above, showcasing its popularity and positive user experience.

Lessons Learnt

This project reinforced the power of blending digital and physical worlds to create engaging user experiences. It also highlighted the importance of understanding the target audience and tailoring gameplay mechanics accordingly. From a technical perspective, it highlighted the challenges and solutions related to developing location-based games and integrating game mechanics with real-world dynamics. Leaware learned that well-implemented gamification could significantly enhance user engagement and retention.

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      +48 223781522
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      Copyright 2023 leaware.com 

      Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
      Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł

      Germany, Belgium
      +49 24023893009
      ask@leaware.com

      United Kingdom
      +44 2081900354
      ask@leaware.com

      Denmark
      +45 21671778
      ask@leaware.com

      Poland
      +48 223781522
      ask@leaware.com

      Serbia
      +38 1653980110
      +38 163332268
      ask@leaware.com

      Copyright 2023 leaware.com 

      Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
      Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł

      Germany, Belgium
      +49 24023893009
      ask@leaware.com

      United Kingdom
      +44 2081900354
      ask@leaware.com

      Denmark
      +45 21671778
      ask@leaware.com

      Poland
      +48 223781522
      ask@leaware.com

      Serbia
      +38 1653980110
      +38 163332268
      ask@leaware.com

      Copyright 2023 leaware.com 

      Lea sp. z o.o. z siedzibą w Toruniu, ul. Włocławska 167, 87-100 Toruń, wpisana do rejestru przedsiębiorców prowadzonego przez Sąd Rejonowy w Toruniu, VII Wydział Gospodarczy Krajowego
      Rejestru Sądowego pod nr KRS 835659, NIP 9522205303, wysokość kapitału zakładowego: 5 000 zł