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Floud - simple events selling
& promotion

Faster, easier, all mobile. Floud is a mobile app that revolutionized the approach to events organization. It enables users to buy tickets easily and directly to their smartphones, to check their friends' attendance and to invite them, gathering bonuses. For the organizers it's an easy way to go viral with event promotion, to organize events, sell tickets and even scan them with mobiles at the entrance.

Floud is a Finnish startup that appeared on the market in 2017. The originators of the solution saw a great potential in the entertainment industry, a chance to enhance and develop organization of various types of events. They wanted to create an application combining viral promotion of those events with a mobile ticket sale channel. It had to be intuitive, simple, easy to use and free of charge both for organizers and customers.

The Floud app was released in May 2017, available for Android and iOS. Till now it has thousands of tickets sold for hundreds of events.



  • simplifying the process of purchasing tickets for events

  • launching a professional solution enabling viral sale and promotion of the events

  • convenience and mobility: implementation of functionalities that will make an app easy to use




The founders of Floud had a ready-made application, but they needed support from a team of professionals who would introduce necessary modifications, implement and integrate a designed solution.

Leaware took care of a software development. Floud started cooperation by delivering layouts and specifications in written format. Leaware created BDD scenarios for verification. The development has been organized mostly in 1 week sprints. The deliverable was a web-based solution including event listing and ticket buying for consumers, event management for event organizers, moderation portal for editors and app-basd ticket scanners.

The solution gathered a very positive feedback from users, resulting in increasing number of app downloads.







Choosing Leaware was a natural choice, since our existing solution has been developed by them and the cooperation goes well.

The goal of this project was to modify the solution and transfer from app-centric solution to browser-centric, as well as to answer the existing and future needs of the media company. Leaware's outcome was praised by the client. They provided outstanding communication skills and excellent outputs while offering their services at a reasonable cost. Their efficiency allows them to continue partnership with the company.

Janne Haila - Founder, Floud

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