Since 1977 The Roy Houff Company’s goal has been to provide their customers with the best available flower and floral products along with superior service. The company is one of the biggest wholesale flower distributors, with multiple locations across the US.
The Roy Houff Company needed to improve sales and create an additional distribution channel for their products. In the era of internet and mobile devices, the company’s traditional approach to taking orders via phone and fax simply wasn’t enough. The bigger problem was all 8 locations were individually managed, with unique inventory, pricing, employees, promotions, and clients. Flower prices varied geographically and changed by the minute.
Leaware developed and implemented an on-line ordering system for flowers and hard goods. The application handles all of the aspects of on-line order placement, starting from setting up products and promotions, ending on a sophisticated analytical panel. Everything set up individually per location. Price changes accounted for every minute. Easy to use interface all digital.
- Created a new distribution channel for wholesale Flowers and hard goods.
- Up to 5 Times faster ordering process in comparison to phone and fax ordering.
- 90% accuracy in new orders in comparison to fax ordering.
- Increased client’s satisfaction due to more detailed order status notifications and ease of use when ordering.